This Morning viewers were left sharing the same response when the man with Britain's biggest penis appeared live on the show. Matt was seen live in the studio for an interview as he spoke to hosts Cat Deeley and Ben Shephard on Tuesday (April 23).

Introducing Matt, host Cat, 47, said: "Matt has Britain's biggest penis, measuring over 12 inches when erect, which is more than double the average size" to which Ben, 49, added: "Far from being a gift though, Matt's large penis comes with some equally large challenges," before soon bringing out a ruler.

As the chat started, Matt said: "Is it the biggest problem in the world right now? Of course it's not, but it's just something that affects you in a way people don't think about."

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Matt went on to share his plans release a book about his "gift or curse", considering which way people look at it, next year after he previously appeared on a documentary.

Matt, who admitted to being shy person who can be used by potential love matches for his lare manhood, added: "I don't see why it's any different talking about this to talking about breasts or any other bodily part that needs to be discussed, it's just a medical issue, it's not sexualised, it's just a fact of life."

When Cat, who took over the show as the new main co-host last month, mentioned that it is good that Matt is attempting to debunk the myth that "bigger isn't always better", Matt agreed as he said: "No it's definitely not! Besides the practical issues, a lot of the time people think that it' more virile or more manly or stuff. You often get these myths because the people that are bragging about it often are."